Philip has been promoted to head of the marketing department in an Italian subsidiary. For Philip, this new task area is a meaningful step in his career development. However, Philip can sense that the Italian employees are asking themselves whether a U.S. manager really is able to run marketing campaigns in their country.
Almost all the suggestions and ideas from the United States are immediately rejected by his Italian colleagues. Two of his key team members have already received attractive offers from other companies and have indicated they are likely to change jobs soon.

The Initial Situation
Every expatriate needs to be aware that adaptation to the host country’s conventions of communication is important for developing positive working relations.
Many behaviors that seem simple to change are deeply anchored in national character, so it is very problematic to expect people to adopt behaviors that contradict their traditions and values.
The most important aspects to pay attention to are communication style and conflict behavior, especially how colleagues interact with one another, how they deal with differences in status and how they share information.

Typical Problems for the Expatriate 
Philip’s case illustrates a few basic issues that can await an expatriate:
•	Increased importance of the need to clarify the assignment
•	Increased importance of the orientation phase and leadership transition rituals
•	The response to cultural differences
•	Increased importance of the situation to the family, spouse or partner.

What Can You Do?
•	Thoroughly prepare for the new assignment, the country and the new culture.
•	When you start the new position, devote the necessary attention not only to relationships but also to your cultural adaptation.
•	Pay particular attention to the orientation phase.
•	After two or three months, reflect on your experience. ■

《THE NEW BOSS，How to Survive the First 100 Days》